Aston Martin Introduction
When it comes to luxury sports cars, no one quite does it like Aston Martin. Although the British car manufacturer had a somewhat chequered financial history. Over the years, it enjoyed a lot of success. Robert Bamford and Lionel Martin, the founders of the company, first joined forces in 1912 as Bamford and Martin. A small business selling vehicles made by Singer Motors. After a year of selling vehicles manufactured by Singer Motors, the pair decided to begin building their own cars.
Unfortunately by the time they acquired premises at Henniker Mews, World War I broke out, and Martin was forced to join Royal Army Service Corps, putting the business on hold.
After the war, Bamford left the company in 1920. Martin decided to go ahead with the original plan and, after relocating to Abingdon Road, Kensington, he began working on new vehicles. Due to numerous issues the company struggled a lot during its early years. It wasn’t until 1947 when a tractor manufacturing company, David Brown Limited, bought Aston Martin that the brand began to take off.
In 1963 the now famous Aston Martin DB5 was introduced. It is best known for being the most memorable James Bond car. The first appearance in the 1964 blockbuster “Goldfinger”.
In the 1970’s the company once again changed ownership due to its ongoing financial troubles. This time Aston Martin was bought by a Birmingham-based consortium called Company Developments.
In the early 1980’s the company changed owners once again, well, sort of. Victor Gauntlett purchased a 12.5% stake in Aston Martin for a mere £500,000 via Pace Petroleum. Tim Hearley of CH industrials took a similar share, and by 1981 Pace ad CHI became joint 50/50 owners.
The New Developments For Aston
During the 1980’s the company decided to focus on developing automotive products for other companies. They realised that it would take very long to create new Aston Martin products.
In 1988 the company decided to retire its V8 range and introduced the brand new Aston Martin Virage range. Marking the company’s first launch in 20 years.
In 1991 Ford took over the company and remained in charge of Aston Martin until 2007 when David Richards, the chairman of Prodrive, purchased the company for £475 million.
Today, Aston Martin is still going strong announcing its latest vehicles. New Vantage, Vulcan and DB11.
It’s the first of a series of new Aston Martin models expected in the next five years as the company is looking to replace its core sports cars with more modern models under new boss Andy Palmer.
Although Aston Martin experienced a lot of issues throughout the years, the company is still going. Whether the new DB11 is going to do well remains to be seen however if we learned anything from the company’s past it’s that they never give up and no matter how difficult things get they always seem to bounce back.
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